VINYL (LURF)

Luxurious Resilient Flooring (LURF) is an innovative combination of unmatched natural looking and feeling wood and stone designs with all the practical benefits of vinyl floors. Stable and long-lasting, with your family’s comfort and safety in mind. Learn more.

OUR LURF COLLECTIONS

WHY CHOOSE OUR LURF FLOORING?

A NATURAL CHOICE

A NATURAL CHOICE

With LURF, vinyl has never been so true to Nature.
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SAFETY

SAFETY

Because you and your family’s safety matters. Always.
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QUALITY FOR LIFE

Resilient for a lifetime. With unrivaled warranty.
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SUPERIOR STAIN PROTECTION

Stain Guard technology for total protection from the toughest stains and dirt. Fuss-free maintenance. More time for the things you love.

EXTREME STABILITY 

Dimensional stability for long-lasting durability. Flat floors at all times with no open joints and no height differences. Warranty guaranteed.